GROUSE HOUSE
STUDIOS
Fans flock to our channels, but we also create for your channels
We may be ‘silly’ and ‘of the internet’, but we take our work very seriously. And the results show.
Case Study (YouTube): LEGO × Sonic – 5.5M+ Organic Views
To launch LEGO’s 2023 Sonic sets, we ditched the toy ad playbook and built a sketch comedy series starring Sonic and friends. Grouse House Studios dropped the blue blur into a surreal Aussie comedy world – think chaotic builds, gamer in-jokes, and Eggman robots gone rogue. Released across YouTube and socials, the episodes racked up 5.5M+ organic views, sparked Reddit love, and drove a spike in social chatter around the sets. By handing creative control to comedians, LEGO got content that didn’t just sell, it entertained. Proof that when brands embrace humor, fans reward them with real attention.
The campaign has captured an estimate of over 10+ million views and is considered a huge
success by all involved.
Case Study (Jingle Compostion, Film Production): Heaps Normal - A New Summer Anthem
Heaps Normal has put a twist on the advertising staple of beer brands using music to promote Australia’s drinking culture.The alcohol-free beer brand has called on Panda Candy and Mark Bonanno from Aunty Donna to create the track.
The crew behind Heaps Normal said they were looking to upend the “traditional blokey drinking song” by focussing on a more contemporary array of Aussie beer drinkers.
Case Study (Social): Jetstar - Welcome to Mindlessness
Together with out sister company ‘Haven’t You Done Well’, we teamed up with the lovely and wildly creative team at Thinkerbell to producer a social series ‘Welcome to Mindlessness’.
Built around the idea that true holiday mode starts in your mind, not just at your destination, the series delivered surreal, low-stakes sketches that tapped into the joy of switching off.
With lo-fi absurdism and pitch-perfect casting, the campaign resonated across Instagram and TikTok, turning Jetstar’s audience into willing participants in the art of doing absolutely nothing. A great example of branded content that doesn’t feel like branded content.